Better Data & Analytics.

Theories come and go, but fundamental data always remain the same.
Mary Leakey

Data is one of the foundations of all good business stories but it can also be one of the most daunting areas of a business to manage. Better will analyze, archive, and interpret your data to enable you to make insightful and calculable decisions relating to your business. Your data provides the ingredients in a complex recipe of information; let us be your chef and make some sense of it all.

Web Analytics, Performance & Attribution | Mobile Analytics | Social Media Analytics | Reporting & Business Intelligence (BI) | Data Management Platforms (DMP) | Predictive Analytics | Audience / Market Data & Data Enhancement |

Web Analytics, Performance & Attribution

A rule or set of rules, known as an Attribution Model, is what determines how credit for sales and conversions is assigned to touch point in conversion paths. Web Analytics is the measurement, collection, analysis, and reporting of web data solely for the purpose of optimizing Web usage as it impacts your company. The study of these two processes results in an evaluation of your Web Performance.

Mobile Analytics

In addition to traditional Web Analytics there is Mobile Analytics. The use of data is the same, simply originating from many different platforms and locations. As users increasingly use their mobile devices, location-based information about your web traffic is not only available, but crucial for analysis.

Social Media Analytics

Social Media sites and blogs are a data treasure trove. Being so pervasive allows data from them to be widely-available. Evaluating that data beyond general monitoring allows the development of business plans that include Social Media.

Reporting & Business Intelligence (BI)

Various software applications are used to analyze a business’ raw data. Data Mining, Online Analytical Processing, and Querying and Reporting are some of the tools used to identify everything from redundancies to missteps to new markets.

Data Management Platforms (DMP)

Using software that stores audience and campaign data from many information sources, Data Management Platforms are centralized computer systems that collect, integrate, and manage massive sets of structured and unstructured data. In Digital Advertising, for instance, publishers’ websites and apps can be hosted - upon which advertisers can buy advertising space.

Predictive Analytics

No one can predict the future but with Predictive Analytics a trend can be hinted at long before it becomes commonplace. Extracting information from existing data sets can determine patterns that could be helpful to your business.

Audience / Market Data & Data Enhancement

Incorrect or incomplete data in your mailing files or database can cause headaches on the outside of the server, too. Ridding your systems of stale-dated data and corrupt files will make your systems run better. Better systems lead to a better company.

It’s imperative no two offices are closer together than marketing and IT. Contact us to help you make that happen.