Better insights.

If you can’t explain it simply, you don’t understand it well enough.
Albert Einstein, Physicist

Insights require creative and deep thinking to understand the motivation or rationale behind an action or event. Insights are not simply an accumulation of observations. They often result from the methodical and repetitive collection of data. Typically, the value of these insights comes from the ideas that they generate and that value can only be realized when they are acted upon.

Better provides you with access to a variety of information, experiences and insights that you can use to generate ideas that are applicable to your business.

Better Blog

June 21, 2017

Website Hosting & Maintenance

Picture this: your organization has spent a lot of time and money developing a leading-edge website to promote your mission, product and/or services. Your executive, board and staff are excited to launch your website to your target audience. But wait – Google says 61% of users are unlikely to return to your site if it is too slow.

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June 14, 2017

The Ingredients to the Secret Sauce of Search Engine Optimization (SEO)

Research shows that 93% of online research starts with a search engine. 77% of those start with Google (Bluehat Marketing, Net Marketshare 2017). So, to drive traffic to your website, step one would be to rank high on Google. Sounds easy, doesn’t it?

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June 6, 2017

Protect Your Organization from Hijacking and Paying Digital Ransom

When was the last time you were asked to click on a link or download an attachment in one of your company emails? Did you click it, or did you send it to your IT Helpdesk? One innocent click can paralyze your entire company’s digital system – it currently happens to a person every 10 seconds, and to a company every 40 seconds (Heimdal Security Link, 2017).

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May 24, 2017

Are You Creeping Out Your Customers with Retargeting?

Are you worried that your audience might feel like they’re being stalked online with your retargeting ads?

There’s a chance you might certainly be creeping out your audience if you’re not careful with how you implement your retargeting campaign.

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January 20, 2017

#Hashtag Tips for Business

You’ve put a lot of effort into creating great content – cool photos for Instagram or witty copy for Twitter, for example – so you want to be sure it gets seen by potential customers. Hashtags can help. Big time. In fact, finding the right hashtags are as vital to your social media strategy as the right keywords are to SEO on your website. Get the what, why and how of using hashtags for business. You’ll learn how to get more views and create the conversations that lead to conversions.

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