Better insights.

If you can’t explain it simply, you don’t understand it well enough.
Albert Einstein, Physicist

Insights require creative and deep thinking to understand the motivation or rationale behind an action or event. Insights are not simply an accumulation of observations. They often result from the methodical and repetitive collection of data. Typically, the value of these insights comes from the ideas that they generate and that value can only be realized when they are acted upon.

Better provides you with access to a variety of information, experiences and insights that you can use to generate ideas that are applicable to your business.

November 1, 2017

Essential Tips to Rejuvenate your Business Blog

The hardest working member of your sales force is your blog.

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October 19, 2017

Is Your SEO Specialist Delivering Quality Work?

In a world of meta descriptions, keyword research and website mapping, it’s easy to get lost.

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October 10, 2017

Non-Profits and Charities May Be Losing Out Without a Fully Functioning Website

Non-profit (NPO) and charitable organizations have to be particularly careful about how marketing dollars are spent. A fully functioning website is an integral component of your marketing strategy and should be developed before your organization can think about running any type of campaign (social media, paid advertising, email marketing).

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September 26, 2017

Beware Vanity Metrics: One of the Deadly Sins of Digital Marketing

Unless you are a new startup, tracking visitors to your website is a waste of time and money. Website traffic is one of the vanity metrics: a high number of hits on your site can make you feel great but provide little insight if your company is drowning in red ink.

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September 12, 2017

Big Data – Useful Tool or a Fool’s Errand?

A recent CBC article hailing data as the new oil may cause you to stop using the internet for a brief second. It might also put Data & Analytics further up the priority list for your 2018 Strategic Plan.

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It’s imperative no two offices are closer together than marketing and IT. Contact us to help you make that happen.