Better insights.

If you can’t explain it simply, you don’t understand it well enough.
Albert Einstein, Physicist

Insights require creative and deep thinking to understand the motivation or rationale behind an action or event. Insights are not simply an accumulation of observations. They often result from the methodical and repetitive collection of data. Typically, the value of these insights comes from the ideas that they generate and that value can only be realized when they are acted upon.

Better provides you with access to a variety of information, experiences and insights that you can use to generate ideas that are applicable to your business.

Better Blog

August 3, 2017

Facebook is Now Encouraging You to Speed Up Your Site

If you aren’t already making website speed a priority, Facebook is giving you another reason to focus on it.

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July 27, 2017

The Internet Doesn’t Hate You. Just Your Ads.

It’s a modern struggle we can all relate to—you’re at the coffee shop, laptop open, coffee in hand, enjoying your daily dose of favourite news sites. The cursor unwittingly passes over an ad that triggers a screen-sized pop-up, leaving you to search for that elusive X to close the window.

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July 24, 2017

Canada’s Anti-Spam Legislation (CASL) : The Grace Period is Over

If your first thought is, “What’s CASL?” then you could have some serious work ahead.

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July 7, 2017

Canada’s Anti-Spam Law – What is it, and How Will it Effect You?

Canada’s Anti-Spam Law (CASL) requires that businesses obtain consent before they send out commercial electronic messages such as emails or social media messages – often seen as “spam” mail.

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June 29, 2017

Social Media Can Build Your Brand Reputation – or Break it

Have you ever come across a social media post and wondered if it’s True?  Real?  Or Credible? Generally, Snopes.com, the oldest and largest fact-checking site on the Internet, can help you out with that.   The question remains though – how do I make sure my business’ social media is true, real and credible to build brand presence and reputation?

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